Why every business needs a geospatial strategy

Matt Lewin
The Startup
Published in
6 min readJan 19, 2020

--

source: unsplash.com

“Why do we need a geospatial strategy?” — a skeptical CIO.

It’s a fair question, but no matter how often I’m asked, I find I’m caught slightly off guard. Because if what they mean is: Why does this geospatial stuff matter? Why is it worthy of a strategy? then it means the importance of “geo” at the executive level is still unclear.

--

--

Matt Lewin
The Startup

Consultant, strategist and writer. I write about working life, personal growth and the writing process. Director at Esri Canada