How to Communicate the Business Value of Your Tech Innovation

Hint: Think like an executive

Matt Lewin

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Photo by Matt Ridley on Unsplash

One of the most common questions I get as a technology strategist is: how do we communicate the value of a new solution or promising technology…especially to executives who don’t necessarily “get” technology?

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Matt Lewin

Consultant, strategist and writer. I write about working life, personal growth and the writing process. Director at Esri Canada